A/B Testing - You're Doing It Wrong

Read the latest version of the Marvel newsletter Looking weird? Click here. Shh! Don't Tell Them There's No Magic In Design Thinking Jared discusses why as design professionals, we shouldn't let ourselves think there's any magic in Design Thinking. Read the post A/B Testing – You're Doing It Wrong Justin focuses on superficial A/B tests — the testing of cosmetic changes that distract teams from delivering meaningful customer value. Read the post Designing Data-Driven Interfaces Erik Klimczak shares some thoughts on how to arrive at a distinct and meaningful product and the parts of the process that have the most impact. Read the post Wireframe, Prototype and Handoff for Enterprise From design to development, join thousands of companies using Marvel and make design your competitive edge. Get Started The Relationship Between Design Deliverables and Presentation Skills Fabricio Teixeira explains how the level of detail of a design deliverable varies depending on the presenter's storytelling skills. Read the post What the Failure of New Coke Can Teach Us About User Research And Design Adam Silver explains why we need to be conscious of the way we design and run user research sessions and the way we interpret the results to take real-life behavior into account. Read more What Designers Can Learn from the IPhoneX Adrian Zumbrunnen discusses 3 design takeaways from Apple's latest smartphone release. Read the post Minimum viable skills in UX New designers can be intimidated by the amount of tools and techniques considered must-have. Are these tools equally important? What minimum should a UX designer know? Nadya shares all. Read the post Accessibility in Voice UI Technology is relying more and more on voice interfaces that don't have a screen, display or tactile interface. As we learn to design for this paradigm, we must also figure out how it impacts disabilities. Read the post IBM's Quest To Design The "New Helvetica" The company's first typeface, called IBM Plex, is free for anyone to use. Could it become a kind of Helvetica for this century? Read the post Case Study: Personal Logo Design Michael challenged himself to redesign the logo that appears on his portfolio website. Here are the details of his most recent revamp. Read the post Enjoy using Marvel? Get unlimited comments, collaborators and more! Upgrade Made with ❤ in London Marvel, 60 Worship St, Hackney, London EC2A. Unsubscribe,but don't say bye. Follow us: